About Us

The Merino Store specialises in New Zealand made merino  socks and accessories.  We are exclusive stockists of our family-owned Mihi Merino  and Farmer Brown socks. 

We believe that everyone should be able to enjoy merino and  so we stock stylish, practical, affordable socks for men and women.

The merino wool for our products has been grown in Marlborough New Zealand from our own flock of merino sheep. 

Why merino?

Sustainable and renewable

Quite simply, merino is the whitest, finest, longest and strongest wool in the world.

 A highly efficient natural insulator it is prized throughout the world for just that - keeping you warm in winter and cool in warmer climates.

 Above all else however, the most unique quality of merino wool is that unlike man-made fibres, it is sustainable and renewable, increasing biodiversity and adding value to the landscape.

 

 

Welcome to shopping at The Merino Store