About Us

The Merino Store specialises in New Zealand made merino  clothing and accessories.  We are exclusive stockists of our family-owned Mihi Merino branded clothing, Mihi Baby range and Farmer Brown socks. 

We believe that everyone should be able to enjoy merino and  so we stock stylish, practical, affordable clothing for men and women, including a range of babywear. 

Why merino?

Sustainable and renewable

Quite simply, merino is the whitest, finest, longest and strongest wool in the world.

 A highly efficient natural insulator it is prized throughout the world for just that - keeping you warm in winter and cool in warmer climates.

 Above all else however, the most unique quality of merino wool is that unlike man-made fibres, it is sustainable and renewable, increasing biodiversity and adding value to the landscape.



Welcome to shopping at The Merino Store